Globally, Direct selling involves 90 million individuals and is a $180 billion industry. In India, it is Rs 7000 crore market. It is a people intensive industry offering a self-employment opportunity to individuals, said Rajat Banerji, Co-Chair, FICCI National Task Force on Direct Selling said while delivering the inaugural lecture at a Round Table on Direct Selling Industry in Ahmedabad recently. He said adding that internal trade being a state subject, the Gujarat government could consider providing regulatory clarity on the Direct Selling industry.
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