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Facebook ‘Secret Sister Gift Exchange’ Exposed As Scam, Pyramid Scheme

MLM News November 12, 2015

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If you haven’t already seen the posts, search for “secret sisters gift exchange.” It should bring up a lengthy post that explains the process, which has now been confirmed to be a pyramid scheme.
The post reads as below.

“Are you interested in a Holiday Gift Exchange? I don’t care where you live – you are welcome to join. I need 6 (or more) ladies of any age to participate in a secret sister gift exchange. You only have to buy ONE gift valued at $10 or more and send it to one secret sister, and you will receive 36 in return!”
“Let me know if you are interested and I will send you the information! Please don’t ask to participate if you are not willing to spend the $10. I love getting mail, so I’m totally excited to be doing this!”
“TIS THE SEASON! First 6 (or more) friends who can commit. (then I will private message you details)”

Sounds too good to be true right? Well, that is because it is. While the idea sounds great… pay $10 and receive 36 gifts… the total thing is a scam, and more importantly, illegal.
“A lot of friends are doing it, or at least posting about it. Doesn’t sound like a good idea,” Facebook user Lauren Kidwell said. “You only spend $10, get one gift for someone else. Everybody else sends you one. Doesn’t make sense.”
University of South Florida mass communications instructor Kelli Burns also said she saw the posts, and said the “secret sisters gift exchange” is a typical pyramid scheme.
“I’ve seen it on Facebook. A couple of my friends are participating,” Burns said. “This is a typical pyramid scheme. We’re just seeing this on Facebook this time, instead of the old way of using letters. Facebook allows it to spread a lot faster.”
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