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Direct selling picks up pace in real estate

MLM News November 21, 2014

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India’s market is back in action once again. With BJP government in complete power, real estate market in India is now upbeat about making a mark by launching new strategies to drive sales. Seeing the demand in the rising investments in housing projects generated by middle class income groups, developers are nowadays cashing in on new and risk-free business models to build a life-long trust with their customers.

is the new trend which is set to create new benchmarks in the residential sector of real estate market in India. Nowadays, real estate developers across housing sector are banking immensely on a business model of direct selling. Via this model, they are openly approaching prospective investors to offer their dedicated services.

By redefining India’s real estate sector through this unique business practice, Ashiana Housing aims to offer affordable housing solutions to its customers through direct selling. Direct Selling or broker free selling is done to push sales by directly involving customers instead of relying on third party or real estate brokers. Every investor or customer today looks forward to invest with reliable property developers to ensure that they get the best value for money. Considering their needs, the developer believes in offering its customers a fair deal at best price points.

Direct selling is growing by leaps and bounds in recent times

It is regarded as the safest platform for brand owners to directly sell their services to the customers without any discrepancy. The best part of adopting direct selling business model is that – it assures transparent pricing between buyer and seller. There are many players who believes in the concept of Direct Selling. This marketing practice offers best of deals to long term investors and provides better market insights. They also help its investors in providing loan related assistance, pre-sale and post-sale services.

At Ashiana Housing the customer is directly connected with the company and is provided with a single point of contact for all kind of queries. The company assures to fulfill customer’s queries without any ambiguity. This further allows in building an effective rapport with the customers that helps in fetching more reference bookings via word of mouth and thus creating a brand value in customers’ mindset. The company assures to update its customers about the new launches and regularly inform them about their ongoing projects as well.

Benefits of Direct Selling

o Broker free model allows more transparency in price points
o Brand’s direct sale teams deliver quality services to its customers
o Customers are regularly updated about the project
o Word of mouth marketing via customer’s referrals
o Builds long lasting trust with brand
o Customers feel involved and can anytime speak to builders
o The issues of customers are addressed directly
o The trust building between t ..

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